Rxpaola1925's Blog

March 21, 2010

Credibility Pays

Filed under: my BUS.IT 5 class — rxpaola1925 @ 3:12 am

Consumer trust is the biggest barrier to selling online, and judging by the quantity of spam and scams flying about cyberspace, surfers are right to be cautious.

Here are 10 ways you can increase your conversion rates by building trust in your sites.

1. Honesty: Visitors should know exactly what to expect before they get to your site.

2. Superior Knowledge: Affiliates with high conversion rates usually own the products they sell.

3. Invite Feedback: Testimonials from happy customers are an excellent way to build trust in your product reviews.

4. Promote Only Quality Products: Complaints, refunds and charge-backs hurt your reputation, as well as your revenue levels . Sell only high-quality products.

5. Keep Design Simple: Focus on your products, not fancy gimmicks.

6. Show Respect: Broken links, graphics and forms are frustrating. Pop-ups, music and noise are maddening. Respect your visitors’ time and space. Make sure your site is free of errors and other annoyances.

7. Be Available: Make it easy for visitors to get in touch with you. A highly visible contact link on every page is usually enough to let visitors know that you are readily available.

8. Expose Yourself: It’s a psychological fact that trust increases with exposure. Stay in touch with your visitors by sending them useful information through your mailing list.

9. Go Beyond Expectations: Affiliates often receive emails better handled by the merchant partner. Don’t ignore those emails. Relaying the message promptly brands you as a professional with both the customer and your partner.

10. Give Something Away: Freebies are like samples at a chocolate shop. Few folks will turn them down, and your reputation goes up when they’re good.


Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Blog at WordPress.com.

%d bloggers like this: